COMPANY
Mobile Content
We Put the Fun in Mobile Networks
At the dawn of mobile networks, we created a sensation with the distribution of "Charappa!," the popular collection of character standby-screens. We have since then remained an industry leader, pioneering mobile content based on our ability to create content and propose ideas backed by technology and our strength in systems architecture. Our work continues to prove tremendously popular with people from all walks of life. We are proud to have created fun and accessible networks that can be enjoyed with mobile phones.
Loyal Fans of Our Content
Leveraging our greatest strength?namely the simple fact that we are the Bandai Namco Group?we have introduced a series of popular characters to mobile content. This content continually develops in new directions, emerging as standby-screens, games and sound, all the while amusing users. Indeed, this unmatched content and its loyal fans are our major assets.
A Technological Leader
The incredible growth in the mobile phone market has not only accelerated the evolution of mobile content, but also brought with it many difficulties and obstacles. Amidst such environment, we have always been prepared to address these challenges, often making us the first to adopt the latest technology, release innovative content and develop new markets. Our exploration for more exciting content continues.
Perfect Systems Architecture for the Network
No matter how great the content, it is impossible to provide uninterrupted service without an excellent distribution system. We make efficient networks available by operating and managing more than 800 servers. We've earned high marks with our ability to build systems. We are now developing and operating systems for other companies.
New Content to Accommodate the Users’ Growing Needs
Mobile phones are constantly evolving, with new features continually being added. Today, mobile phones boasting the expressive power of the home game consoles of a decade ago have entered the market. These changes have diversified user expectations. More users are becoming increasingly demanding. The future of networks depends on whether we can satisfy growing demand with new content.
Full Application of New Technology for High Quality Content
With the advent of Java-enabled mobile phones, game content has dramatically evolved. Recently, game content whose quality rivals that of the game machines has become popular. This is a great opportunity for us to demonstrate our strengths. We will bring our know-how that we’ve accumulated for six years into full play to energetically introduce high-quality original content.
Anime on the Train?!
With the introduction of One-seg broadcasting, more people have begun to watch TV on their mobile phones regularly. Now that communications speed and capacity have increased greatly, we have introduced a video distribution business for mobile phones. We will produce and distribute original titles, not to mention character content created by applying the Group’s assets. We will make it easy for people to view videos on mobile phones anytime, anywhere.
Creating New Genres
Mobile content can today be largely placed in one of five genres, namely standby-screens, games, sound, information and communications. With the evolution of mobile phones has come demand for new development. We continue to work to create proactive and innovative genres.
