As online shopping began to take off in Japan we made a head start on the PC online mail-order service. As soon as mobile phones joined the network, we began work on mobile commerce. Now we maintain an environment in which users can get what they want when they want, and which where originality and user-friendliness are featured.

A Pioneer in Mobile Commerce

Since we pioneered mail-order services for mobile phones in 2003, we have launched a series of mobile commerce sites as joint ventures with partners boasting powerful brands and product appeal. The number of these sites has now reached seventeen, primarily offering items for young female consumers. The mobile commerce market has expanded to an extent that was unimaginable back when people could barely grasp the shopping potential inherent in a mobile phone. Times have changed. Shopping from mobile phones is now commonplace. As a pioneer in mobile commerce, we will remain a market leader by applying the expertise we have cultivated in constructing and operating mail-order sites that are exclusively designed for mobile phones.

Character Commerce for Avid Fans

We operate a mail-order site known as LaLaBit Market, one of the most popular places for buying character goods. We sell original and limited-run character goods exclusively on this site, to the delight of our core fan base. In the future, we intend to add to the categories of the products handled and develop original goods that will attract a wider range of fans.